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Big Assumptions in the Use of Social Media

Big Assumptions in the Use of Social Media

This virtual community event is for CFD members to come together to during a lunch and learn to discuss emerging curiosities, questions and tensions within health professions education on the topic of the month.

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Description

Social Media has the potential to revolutionize patient education, healthcare knowledge dissemination, and mentorship networks but this "disruptive innovation" also risks disruption of privacy, professionalism our usual ways of working. These "big assumptions" about the disadvantages may block many from trying out social media platforms. Education psychologists Bob Kegan and Lisa Lahey have described “Immunity to Change” rooted in tacit “Big Assumptions.” These Big Assumptions produce fears or worries, reveal competing commitments, and result in actions or inactions that hinder positive change.

COVID-19 allowed us to challenge many assumptions about educational technology use, including the role social media may play in healthcare education. In this interactive Membership Monday session, we seek to surface, interrogate, and ultimately begin to dismantle the Big Assumptions serving as barriers to change in social media use in healthcare education.

Prior to participating in this session, we request participants reflect on and send to us what big assumptions about Social Media healthcare professionals may have that may be holding them back from using social media. Examples might be:
  • My profession identity will be threatened or questioned, particularly to the social media platform being used (eg. being a “YouTuber”, TikTok)
  • I have to be perfect on Social Media, and I’m worried my post wont be good enough
  • I don’t have the time to engage in Social Media
  • Its not necessary for my career or patient care to engage in Social Media

We are looking forward to further examining these "big assumptions" together during this Membership Monday talk.

 

Community Details

For more information about the Membership Mondays Community, visit the community page.

To learn more about CFD membership, click here.

Speakers/Facilitators

Dr. Miya Bernson-Leung, Dr. Andrea Furlan, Dr. Heather MacNeill, Dr. Alexandra Rendely, Dr. Natasha Collia

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Centre for Faculty Development
Li Ka Shing International Healthcare
Education Centre, St. Michael’s Hospital
209 Victoria Street, 4th floor

Mailing Address:
30 Bond Street, Toronto, ON, M5B 1W8

cfd@unityhealth.to

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